Privacy Policy

PROFIFY PRIVACY POLICY

Last Updated: April 11, 2026

Data Controller:
Profify Inc.
111 Elizabeth Street, Toronto, ON M5G 1P7, Canada
Email: support@profify.ca

Data Protection Contact:
Email: support@profify.ca

Profify is committed to protecting your personal data. We've written this Privacy Policy in plain, clear language so you always know exactly how your information is used and protected.

Please read this policy carefully before registering an account or submitting any personal information through profify.ca. This Privacy Policy applies to your use of all Profify services as defined in our Terms of Service.

GENERAL

You may browse profify.ca without creating an account — for example, to explore available tutors and coaches, read content, or learn how Profify works. However, when you visit our website, we automatically collect certain log information and may place cookies on your device to help the site function properly. You may opt out of non-essential cookies at any time.

When you register an account, Profify may collect and process the personal data you provide, including your first name, last name, email address, phone number, time zone, interface language, IP address, and device type.

If you register as a tutor or coach, we may also collect additional profile information such as your postal code, city of residence, education history, qualifications, and professional experience.

Registered users may also provide a profile photo and select a preferred currency in connection with payments.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date at the top, and we will notify you by email of any material changes.

1. KEY DEFINITIONS

·       Personal Data: Any information that identifies you as an individual, either on its own or in combination with other data.

·       Processing: Any operation performed on your personal data — collection, storage, use, disclosure, or deletion.

·       Data Subject: You, as a user of Profify whose personal data is processed.

·       Consent: A freely given, specific, informed, and unambiguous indication of your wishes to agree to the processing of your personal data.

2. LAWFUL BASES FOR PROCESSING

Profify processes your personal data in compliance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. We process your data only when:

·       You have given your consent — For example, for newsletters, marketing communications, feedback collection, or optional cookie use.

·       Processing is necessary to provide our services — For example, connecting students with tutors/coaches, scheduling sessions, and processing payments.

·       Processing is in our legitimate business interests — Such as platform security, fraud prevention, analytics, and improving the Profify platform — balanced against your privacy rights.

·       Processing is required by law — Such as financial reporting, tax compliance, or responding to lawful legal requests.

3. DATA WE COLLECT

3.1 Student Accounts

When you register as a student, we collect your login credentials (username and password), first name, last name, and email. You may optionally add additional profile details and sync your calendar to manage scheduling.

3.2 Tutor / Coach Accounts

When you register as a tutor or coach, we collect your login credentials, first name, last name, email, and proof of qualifications (e.g., copies of diplomas, certifications, or credentials). You may optionally add further profile details, including your location, skills, work experience, and background. Some profile information (such as your name and general location) may be publicly visible to other users.

3.3 Newsletter & Blog Subscriptions

If you subscribe to Profify communications, we collect your email address to send you updates, articles, and announcements.

3.4 User-Submitted Content

We process personal data you voluntarily submit on Profify — including survey responses, feedback forms, questions, reviews, and messages exchanged between users. By submitting content on the platform, you acknowledge it may be visible to other users (students and tutors/coaches).

3.5 Platform Usage, Cookies & Tracking Technologies

When you use Profify, we monitor and analyze web traffic and usage patterns to improve our services. Please refer to our Cookie Policy for full details on the cookies and tracking technologies we use.

3.6 Billing & Payment Information

We process transaction details (such as transaction ID, date, and time) carried out through the Profify platform. Payment card details are handled exclusively by our third-party payment processors and are never stored on Profify's servers.

3.7 Communications with Support

When you contact Profify's support team, we process the information you share with us to respond to your inquiry and improve our services.

3.8 Marketing & Profile Promotion

With your explicit consent, we may use your tutor/coach name, photo, qualifications, and professional description for promotional purposes on Profify's website and social media channels. You may withdraw this consent at any time by contacting us at support@profify.ca.

3.9 Sensitive Data

Profify does not collect or process sensitive personal data (such as biometric or health information) unless you have expressly consented and it is required to deliver a specific service.

3.10 Tax Documentation

To comply with Canadian tax and accounting requirements, we may process your full legal name, address, date of birth, and tax identification number where required.

4. HOW WE USE YOUR DATA

4.1 Service Delivery

We use your personal data to operate the Profify platform — creating accounts, connecting students with tutors/coaches, enabling scheduling and session management, and facilitating communications and payments.

4.2 Payments

Profify uses trusted third-party payment processors (such as Stripe) to handle billing. We do not store your payment card information on our servers. All payment transactions are SSL-encrypted.

4.3 Communications

We may contact you by email or push notification for service-related purposes — such as booking confirmations, security alerts, policy updates, and reminders. You can manage your notification preferences in your account settings.

4.4 Marketing

With your consent, we may send you commercial communications about Profify's services, features, and promotions. You may unsubscribe at any time via the link included in each marketing email.

4.5 Analytics & Platform Improvement

We analyze usage data, platform traffic, and user behavior to improve Profify, develop new features, and optimize the user experience. We may use third-party analytics tools (such as Google Analytics) for this purpose.

4.6 Fraud Prevention & Security

We monitor log data, payment information, and user behavior to detect and prevent fraudulent activity and maintain platform security.

4.7 User Research

We may invite you to participate in surveys or research to help improve Profify. Participation is always voluntary, and any recordings require your prior consent.

4.8 Legal Compliance

We process data as necessary to comply with applicable laws, respond to legal requests, and protect the rights and safety of Profify, its users, and the public.

5. HOW WE SHARE YOUR DATA

Profify does not sell your personal data. We may share your data with:

·       Payment processors (e.g., Stripe) To facilitate transactions.

·       Analytics providers (e.g., Google Analytics) To help us understand platform usage.

·       Customer communication tools To manage support interactions.

·       Email and notification services To deliver transactional and marketing communications.

·       Legal and compliance authorities When required by law or to protect Profify's legitimate interests.

·       Other platform users — Your public profile (name, photo, bio) is visible to students browsing for tutors/coaches.

All third-party service providers are bound by contractual data protection obligations. In the event of a merger, acquisition, or asset sale, we will notify affected users before any personal data is transferred or subject to a different privacy policy.

6. DATA RETENTION

Profify retains your personal data only for as long as necessary for the purposes described in this Policy.

·       Your data is retained for the duration your account is active.

·       If your account has had no activity for more than 2 years, it will be considered inactive. You will be notified prior to any deletion.

·       Upon account deletion, we will remove your personal data from our active systems within 90 days.

·       Some data may be retained longer to comply with legal, tax, or accounting obligations, or to resolve disputes.

·       Newsletter subscription data is retained until you unsubscribe.

7. YOUR RIGHTS

As a user of Profify, you have the following rights regarding your personal data under PIPEDA and applicable Canadian privacy law:

1.     Right to Access —  Request a copy of the personal data we hold about you.

2.     Right to Rectification —  Ask us to correct inaccurate or incomplete data.

3.     Right to Erasure —  Request deletion of your personal data, subject to legal retention obligations.

4.     Right to Withdraw Consent —  Withdraw any previously given consent at any time.

5.     Right to Object —  Object to specific uses of your data, such as direct marketing.

6.     Right to Data Portability —  Request your data in a portable format where technically feasible.

7.     Right to Lodge a Complaint —  File a complaint with the Office of the Privacy Commissioner of Canada (OPC) at priv.gc.ca if you believe your rights have been violated.

To exercise any of these rights, please contact us at support@profify.ca. We will respond within 30 days of receiving your request. Requests are free of charge.

8. SECURITY

Profify implements appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, destruction, or disclosure. We use verified service providers under data processing agreements and employ encryption and access controls on all sensitive data.

In the event of a data breach that may materially affect your rights, Profify will notify you and the relevant authorities without undue delay, in accordance with applicable Canadian law.

9. CHILDREN'S PRIVACY

Profify's services are not intended for children under the age of 13. Users between the ages of 13 and 18 must have parental or guardian consent to use the platform. We do not knowingly collect personal data from children under 13. If we become aware that such data has been collected without consent, we will delete it promptly.

10. COOKIES & DO NOT TRACK

Please refer to our Cookie Policy (available on profify.ca) for full details on our use of cookies and similar tracking technologies. Profify does not currently respond to browser-level "Do Not Track" signals, but you can manage cookie preferences through our cookie settings tool on the site.

11. LEGAL DISCLOSURES

Profify may disclose your personal data when required to:

8.     Comply with applicable Canadian law or a legal process served on us.

9.     Enforce or investigate violations of this Privacy Policy or our Terms of Service.

10.  Investigate potential fraud or security incidents.

11.  Protect the rights, property, or safety of Profify, its employees, users, or the public.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The latest version will always be available at profify.ca/privacy. If we make significant changes, we will notify you by email.

Questions about this Privacy Policy? Contact us at support@profify.ca

The Profify Team

Profify Inc. — 111 Elizabeth Street, Toronto, ON M5G 1P7, Canada